Rob LawrenceRob Lawrence has been a leader in civilian and military EMS for thirty years. He is currently the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, Massachusetts, and part-time executive director of the California Ambulance Association.
He previously served as the chief operating officer of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. Additionally, he served as COO for Paramedics Plus in Alameda County, California.
Prior to emigrating to the U.S. in 2008, Rob served as the COO for the East of England Ambulance Service in Suffolk County, England, and as the executive director of operations and service development for the East Anglian Ambulance NHS Trust. Rob is a former Army officer and graduate of the UK's Royal Military Academy Sandhurst and served worldwide in a 20-year military career encompassing many prehospital and evacuation leadership roles
Rob is a board member of the Academy of International Mobile Healthcare Integration ( AIMHI) as well as chair of the American Ambulance Association’s Communications Committee. He writes and podcasts for EMS1.com and is a member of the EMS World and EMS1 Editorial Advisory Board.