Rob Lawrence has been a leader in civilian and military EMS for over a quarter of a century. Currently, he works on both coasts in part-time roles as director of strategic implementation of PRO EMS Cambridge, Massachusetts, and as executive director of the California Ambulance Association. Rob is also the principal of Robert Lawrence Consulting. He previously served as the chief operating officer of Paramedics Plus in Alameda County, California, and COO of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. Rob also writes and podcasts at EMS1, is a member of the EMS1 Editorial Advisory Board, and co-hosts the popular FirstWatch "Conversations that Matters" web series.