August 7 – 11, 2017
BOCA RATON RESORT
BOCA RATON, FLORIDA

Friday Aug 11
9:15 a.m. - 10:15 a.m.

BONUS SESSIONS

POSITIONING YOUR ORGANIZATION FOR RECRUITMENT SUCCESS

Your community probably understands what your organization does. But do they really understand why your organization exists? Whether recruiting new generations to the workforce, retaining a happy and engaged staff, or improving relationships with community partners, sharing your organization’s purpose and differentiating it from the crowd is vital. Using examples from EMS and other industries, you’ll learn how organizations have successfully shared their stories and positioned themselves for success.

 Jeff Berend, a partner with the RedFlash Group, has worked with top companies in healthcare and public safety for more than 20 years. Michael Gerber, MPH, an associate consultant with the RedFlash Group, has more than 15 years of experience as a paramedic in both volunteer, career and fire-based services.


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